Hi!
Working on my own products while helping founders and innovators launch theirs. We build what the market needs, then refine based on what it uses.
Runway Startup Sim
Maximiser
Lisa Listener
Strategy Quest
GetLychee
The Path Forward
From idea to validated concept: structured, fast, and customer-led.
Understand
Map customer needs and identify core assumptions in 1-2 workshops. Structured discovery that cuts through the noise and defines what success actually looks like.
Build
Turn insights into a working prototype. Low-code, high-impact: something users can actually interact with and give real feedback on.
Validate
Test with real users, gather meaningful signals, and iterate. Learn what resonates before committing to full development and scale.
Iterate
Refine based on what is learned. Adjust the prototype, test again: it builds confidence in the direction.
Scale
Take the validated concept forward. We know what works because users told us.